Act for change
Ideas to act for change revolve around the heart of companies. Of organizations. Of brands. Or of people. It requires a good deal of understanding the transformation. Of its surface and its drivers. But at the very end it is about an idea to act.
SUSTAINABILITY & GROWTH IDEAS
In times of disruptive change, new interpretations of existing ideas, things or services cause open or latent conflicts or resistance.
Key question:
- What needs to change, what needs to be preserved?
The questions behind:
- What influence do the changes have on the result of the company, the organization, or the brand?
- How deep will this transformation be and how long it will take?
- What will the new landscape look like and what rules will the market then play by?
Action item: Develop ideas fitting to a transforming environment.
IDENTITY & RELATIONSHIP IDEAS
Ordinary people don't care about companies, organizations or their marketing.
People care about themselves.
- About their needs and goals.
- About what they consider a life worth living.
- About what makes this life pleasant for them in a certain situation.
In order to let your own offer stand out from a universe of possibilities, it does not help to look at your own service or your own product. But the understanding of others. About how your own offer helps to fulfill your wishes.
That makes positioning hard work. It has to be simple, clear and pointed. And because it also has to be durable, it must also be flexible in order to adapt to a changing environment.
Action item: Offer your help to make your customers changing paramount world a better place.
Sustainable Marketing Services: Shaping a Future Worth Living
Sustainability as a key driver of growth
Sustainable brand strategy
Sustainable positioning
Framing & keying
Sustainable innovation
Portfolio analysis
Sustainable content canvas
Sustainability stories
- How to present business results
- How to present your idea
- How to structure your presentation
- Lime light training: How to give a presentation
- How to give your presentation a professional look
- How to develop meaningful visuals for presentations
- How to generate AI visuals for presentations
© Carsten Niepmann. All rights reserved.
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