Purpose of this one-day seminar is to provide the basics of an inclusive, sustainable and resilient positioning (part 1) and to put hands on practice (part 2)

Part One:

• Sustainability - what is it?
• The limits of growth and green buying
• Positioning
• Market vs nature? The role of evaluation frames related to market drivers: relevance of future/nature, impact on situation and need states
• Person: demography, needs, expectations, insight, user persona
• Offer: Qualities, Values, Benefits
• Strategy: Getting things down to the core 
• Nice strategy - but how will customers experience it? 

Part Two:

• Getting a real-life example done
• Dealing with common traps
• The discriminator

Seminar "Sustainable Position"

960,- € 

plus VAT. 

Live/online 

Next: 

07.11.2024