Sustainability has become increasingly relevant for marketing strategies to meet changing consumer expectations, differentiate themselves from competitors, comply with regulations, achieve cost savings, attract investors, and manage reputation and risks. 

• Today's customers are more conscious about the environmental and social impacts of the products and services they consume. They actively seek out brands that align with their values and prioritize sustainability. 
• The same can be said for investor expectations. Companies that demonstrate strong environmental, social, and governance (ESG) performance are more likely to attract investment and enjoy better access to capital. 

About 50 years ago, the Club of Rome began its "The Limits to Growth" with the following prognosis: 

• If the present growth trends in world population, industrialization, pollution, food production, and resource depletion continue unchanged, the limits to growth on this planet will be reached sometime within the next one hundred years.

Current data shows that the forecast was correct. The Paris Argeement to limit warming to 1.5° Celsius above pre-industrial levels was signed and enacted into law around the globe. 

The time to act is now. 

Organizations, no matter what size, feel the pressure to rethink the way they operate. Everything has to be put to the test.

• Design 
• Package
• Engineering stages
• Manufacturing 
• Use of water
• Shipping processes and supply chains 
• Services involved
• Product lifecycle
• ...